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JADA ONLINE ENHANCEMENT FOR MEMBERS
ADA members who have registered for members-only content on ADA.org now can gain quick access to full-text articles in portable document format, or PDF, from the current issue of The Journal of the American Dental Association without having to view the article abstract first.

If you’ve logged in for members-only content on the Association’s Web site in the past, you will see a small lock symbol and a hyperlink named "PDF" following the title of each article in the current issue. Click on the "PDF" hyperlink to download the full text of an article without viewing the abstract of the article.

If you don’t see the symbol or never have registered for members-only access to the Association’s Web site, just follow the "log on to ADA.org" hyperlink under the issue date on the JADA landing page ("www.ada.org/goto/jada"). You will need your ADA member number to register.

When logging in for members-only access to ADA.org, you can choose either to have your log-in information saved in a cookie on your computer so you will be automatically logged in during future visits or to have your log-in expire when you finish your current visit to the site. Either method will provide you with direct full-text PDF access for articles from the current issue.

And remember, you still can access abstracts and download options for each article by following the hyperlinked title of the article—the same way it’s worked since JADA Online launched in 2001.

THE SEARCHERS
If there’s a "killer app" of the Internet—an application that defines the most common, beneficial use of the medium—most people probably would agree it’s electronic mail.

However, recent research shows a second online endeavor that the majority of Internet users undertake several times a week, sometimes several times a day. Is it checking stock prices? Reading the news? Buying goods or services?

Those activities all take a back seat to using online search engines, according to a nationwide survey of 1,400 Internet users conducted by the Pew Internet & American Life Project. The project studies the impact of the Internet on American families, communities, education, the workplace and political life.

Among the 64 million Americans who are online on a typical day, about 38 million of them are using search engines, the Pew survey found. More than one-third of the searchers reported launching a search at least once a day, and an equal number told the Pew pollsters they "couldn’t live without" Internet search engines.

Data collected by comScore Networks from the top 25 search engines for June of this year showed that the average Internet user performed 33 searches, contributing to a total of 3.9 billion searches conducted in that month alone. Some 87 percent of search-engine users reported they find the information they are seeking most of the time.

Among search engine options, Google remains the top choice, with a 47 percent share among those surveyed, followed by Yahoo! and MSN. And when information seekers find a search engine that works, they stick with it: nearly one-half reported using just a single one.

Reported by Joe Hoyle, electronic media editor, "hoylej{at}ada.org".

This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via Google Scholar Google Scholar Search for Related Content