The Journal of the American Dental Association
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J Am Dent Assoc, Vol 135, No 9, 1321-1325.
© 2004 American Dental Association

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PRACTICE MANAGEMENT

The second ‘D.D.S.’ degree

A formula for practice success



JACINTHE M. PAQUETTE, D.D.S. and CHERILYN G. SHEETS, D.D.S.

Background. Planning for success is critical in clinical dentistry and in the management of a dental practice. Dentists need to apply basic business principles to planning their dental careers as they develop a vision, deliver quality products and services, and surpass patients,’ staff members’ and their own expectations.

Conclusions. By applying general business management principles, dental practices can develop a logical, systematic approach to the management of a professional services business. For many dental professionals, these concepts were not learned in an undergraduate dental educational program and need to be mastered after professional school.

Practice Implications. Ideally, each dentist will establish a philosophical course that provides direction to the practice of dentistry. For a private dental practitioner, part of his or her goal is to create a tangible, transferable asset and a solid business plan that can benefit the practitioner in the present, as well as in the future practice transition.







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