Journal of the American Dental Association, Vol 126, Issue 3, 313-317
Copyright © 1995 by American Dental Association
Marketing dental implants: a step-by-step approach
DP Schwab
David Schwab & Associates, Chicago 60611, USA.
Introducing dental implants into a practice requires planning and commitment. Part of the planning process is learning new clinical skills, but another essential component is developing a marketing approach. The author offers a seven-step plan for adding dental implants to your repertoire.